Context
JCR Development is a family-owned real estate development company founded in 1975. The founder had recently passed away and the current leadership (his son, daughter, and management team, with input from his widow) wanted a fresh, contemporary image for the company. The new identity would be primarily used on the client’s letterhead package and migrate to their digital communications. The program included new signage for their new office space.
Challenge
Shepard the company identity into the current era, while referencing and respecting the rich legacy of its past.
ROLE
Graphic Design
Art Direction & Photography
Print & Fabrication Supervision
Above, original brand collateral from the mid-1970s. The updated logo references the original logo with a reinterpreted and reoriented architectural badge shape.
AWARDS
Graphis Gold award in the Creative Services category.
