context
Seattle Convention Center needed to develop a branded information system to help visitors navigate the Arch with confidence and comfort, link diverse venues together with a system authentic to the space and architecture, and generally elevate the guest experience.
CHALLENGe
Update a 30-year-old wayfinding system to serve 400,000 visitors annually.
Role
Experiential Graphics
Wayfinding
Wayfinding
The experiential design solution introduced a distinctive landmark to greet visitors, incorporated technology at key locations, and developed a consistent, easy-to-follow graphic language. This transformational wayfinding solution, consisting of nearly 2,000 unique signs, was created with the building blocks of a successful communication system in mind: consistency, continuity, and a design language that connects with the audience.
The WSCC logo and color palette is embedded into 3form Varia Ecoresin; a translucent material that has a soft glow when illuminated.
